The most important relationship in the social housing industry is that between landlord and customer.

If you want to win and retain customers, you need to show consideration for this relationship more than ever and offer tangibly sustainable services. Modern customer relationship management accompanies customers in all phases from searching for a place to live and moving in through to service enquiries and changes of residence. Tenants usually not only want to enjoy a carefree living situation, but also expect ease of handling in all necessi-ties related to their rental properties – whether it is billing of service charges or applications to keep pets on the premises. With the digital solutions offered by Aareon Smart World, housing providers can digitise their customer relationships and become more service-oriented. From the online customer portal to the smartphone app and call centre operations, all the different solutions interlock seamlessly. Together they contribute to offering the customer a positive experience throughout. Moreover, Aareon Smart World's networked applications provide housing providers with greater process efficiency and thus reduce the workload of their employees. Customer feedback and the evaluation of digital data additionally give them the opportunity to focus more closely on customer needs and continuously improve their customer relationship management.