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The significant role of data in the future of social housing

Aareon's whitepaper explores data in the future of social housing. Covering everything from the critical role data has to play in segmenting and supporting vulnerable tenants, to the challenges the social housing sector faces in addressing the data gap, and where to start with data transformation.

The role of data within social housing

As the social housing sector continues its path of transformation, increasing the number of decent homes and continually looking to better serve tenants, data has a critical role to play.

At the macro level, it is data that will enable faster and more informed decision making. It will allow social housing organisations to understand the demographics of the communities they serve, identify trends in how tenants communicate with them, and enable a far greater understanding of what is important to different types of tenants.

At the micro level, it will enable service delivery to be prioritised and personalised to the tenant needs. Operatives visiting a home will not just know everything about the property, but also be aware of any specific needs or vulnerabilities of that particular tenant.

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