The morning session, led by Rachael Baig, MD and Mark La Pensee, VP of product provided a clear vision for Aareon’s direction. The message was simple: Aareon’s strategy is rooted in tackling the sector’s toughest challenges—rising tenant expectations, legacy data silos, and increasing regulatory complexity.
Rachael Baig emphasised the importance of connection and people: “At the end of the day, this isn’t just about software. It’s about people. It’s about the tenant who feels secure in their home, the housing officer who can spend more time in the community, the compliance team who can sleep easier at night.” Highlighting that Aareon’s vision is centred on partnership, community, and real-world impact—not just technology.
Throughout the day, Aareon showcased its evolving portfolio, demonstrating how cloud innovation, SaaS platforms, and practical AI are shaping the future of social housing. Product experts highlighted new solutions designed to simplify operations, empower teams, and deliver better outcomes for tenants and providers alike.
Recognising that organisations are currently working with a variety of solutions, Aareon’s approach centres on flexibility and choice, supporting customers at every stage of their journey. With a commitment to sector-leading support and ongoing investment in digital engagement and AI, Aareon enables housing providers to plan confidently for the future—knowing that transformation can happen at their own pace.
Customers valued the clarity of Aareon’s vision, the practical value of the breakout sessions, and the tangible progress in product innovation.
The closing message from Lee Burke, CRO summed it up: “Today isn’t just about presentations. It’s about partnership. It’s about building the future of social housing—together.”
Looking ahead past the conference, we are committed to investing in technology and partnership, building an even stronger community where every organisation can thrive and every tenant feels supported.
Check out our quick highlight reel.
